It’s an amazing thing to find an artifact that is so of the moment and yet clearly has one foot in the histories of its medium. And yet, we have it in OK Go’s new video for “I Won’t Let You Down.”
OK Go has become known for their kinetic, innovative videos. But I dare say they’ve topped themselves with their latest. Technology melds with classic movie musicals and some marching band visual choreography. And it appears to be done in a single take. It’s that awesome.
The video uses up to the minute technology with the band vrooming about (in the parlance of my toddler) on Honda self-balancing scooter chairs and free-flowing aerial camera movement thanks to drone tech.
In addition to the futuristic aspects, the video is likewise decidedly old fashioned. Overhead shots capture the kind of choreography Busby Berkeley was known for in the 1930’s.
The prop umbrellas call back to most-celebrated-Hollywood-musical-ever Singin’ in the Rain.
The final choreography is a massive, coordinated effort of 2000+ dancers with colored umbrellas simulating an LED announcement board.
But, really, that’s only scratching the surface. Read the band’s explanation for all of their various inspirations and intents behind the video in this article for Billboard.