The Dinglehopper

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Frozen Friday: ‘Frozen Fever’ Trailer Released

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If you’re Disney, and you’ve got a property as hot as Frozen, you use it to sell tickets for your next big release. Is there a precedent for releasing a trailer for a short film tied to the beginning of a full-length film? But Disney knows that people, whole families even, would go see Cinderella just to see the Frozen sequel-short, and they’re putting marketing power behind Frozen Fever as a product unto itself.

I’m glad they’ve finally figured out how to market Frozen. And just how marketable it is.

frozen-feverFrozen Fever’s trailer gives us a lively look at preparations for Anna’s birthday party. There are the characters we love, their silly quirks, and a song. Get ready for the song.

Frozen Fever, er, I mean, Cinderella comes out March 13. We’ll see you there.

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Author: Erin Perry

I'm a high school English teacher specializing in AP Literature and Film Analysis. I'm interested in most things geeky, including superheroes, vampires, zombies, teen culture, postmodern philosophy, pop culture analysis, and combinations of the aforementioned. Follow me on Twitter @eriuperry.

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