If you’re Disney, and you’ve got a property as hot as Frozen, you use it to sell tickets for your next big release. Is there a precedent for releasing a trailer for a short film tied to the beginning of a full-length film? But Disney knows that people, whole families even, would go see Cinderella just to see the Frozen sequel-short, and they’re putting marketing power behind Frozen Fever as a product unto itself.
I’m glad they’ve finally figured out how to market Frozen. And just how marketable it is.
Frozen Fever’s trailer gives us a lively look at preparations for Anna’s birthday party. There are the characters we love, their silly quirks, and a song. Get ready for the song.
Frozen Fever, er, I mean, Cinderella comes out March 13. We’ll see you there.